97 MAY 14MINUTES: BOARD OF ADJUSTMENT
DATE AND TIME: May 14, 1997 4:00 p.m. 4:30 p.m.
4:35 p.m.- 4:50 p.m.
ATTENDANCE: Acting Chairman John Hardwick
Commissioners: Ken Nabors, B.J. Boroughs,
and Mark Perry
PETITIONERS: LONG FORD HWY 67-167
Variance requested: Sign Variance
(Chapter 18.76.030 Jax. Mun. Code)
ENTERPRISE RENT-A-CAR 1526 W. MAIN
Sign Variance
(Chapter 18.76.030 Jax. Mun. Code)
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Deputy City Clerk Susan L. Davitt recorded those listed above in atten dance and Acting Chairman Hardwick declared a quorum.
APPROVAL AND/OR CORRECTION OF MINUTES:
Commissioner Nabors moved, seconded by Commissioner Perry that the minutes of the Board of Adjustment Meeting of April 9, 1997 be APPROVED. MOTION CARRIED.
VARIANCE REQUEST: LONG FORD, INC. 1800 SCHOOL DRIVE Sign Variance
(Ch. 18.76.030 Jax. Mun. Code)
Acting Chairman Hardwick introduced the item of business and invited Mr. Don Long of Long Ford to address the Board.
Mr. Don Long related that his request involved the number of signs allowed per business, adding that his request is for three signs while the Jacksonville Municipal Code allows for one
pole sign per establishment. He presented a site plan and sketches of the three signs desired for the car dealership. He pointed out that the three signs would represent the dealership
name, used cars, and trucks. He related that his property covers approximately 1370 feet of highway commercial frontage and expressed attention given to aesthetics in choice of signage.
City Engineer Reel related that given the size of the property he does not feel that three signs would be a distraction.
Acting Chairman Hardwick pointed out that C-4 allows a corner lot to have more than one sign.
Discussion ensued as to the height of the signs and distance between. It was concluded that the City does not view the sign request as a problem. Mr. Long described the appearance of
the signs.
BOARD OF ADJUSTMENT
continued: May 14, 1997
Commissioner Nabors moved, seconded by Commissioner Perry to APPROVE the variance request of Long Ford, Inc. regarding signage to place at Long Ford, Inc. on School Drive. MOTION CARRIED.
b. ENTERPRISE RENT-A-CAR 1526 W. MAIN Sign Variance
(Chapter 18.76.030 Jax. Mun. Code)
Acting Chairman John Hardwick recognized Mr. Tom Holiday of Signlites, Inc.
Mr. Tom Holiday explained that the request consisted of an awning sign for the front of the building, a standard building sign on the side of the building facing the freeway and a two
foot by eight-foot sign on a ten-foot pole targeted for the Main Street traffic. Set back requirements were discussed regarding placement of the pole sign.
Acting Chairman Hardwick clarified that the request is the Boards consideration for two free standing signs as well as two building signs.
It was related by Mr. Holiday that the two free standing signs are designed to attract freeway traffic and Main Street traffic. He then related that the front building sign will be
three feet tall, twenty feet long and one and one-half feet deep. He related that the front signage will carry more of a sign than awning look. He then related that Enterprise Rent-A-Car
has a 15-year lease with a 15-year renewal option.
Discussion ensued as to the aesthetics of the signage; Mr. Holiday presented pictures of the proposed signage. It was noted by City Engineer Reel that one free standing sign and one
building sign is allowed by the Jacksonville Municipal Code.
City Engineer Reel expressed concern and asked for clarification regarding placement of the free standing sign and its vision capability for Main Street traffic. It was discussed that
the sign needs at least 8ft. clearance from the bottom to address traffic visibility concerns.
In response to a question posed by Commissioner Perry, Mr. Holiday related that the request for the sign at the end of the building is to detract from the house look the building currently
carries. He related other improvements made by Enterprise Rent-A-Car to present a profession building image.
BOARD OF ADJUSTMENT
continued: May 14, 1997
City Engineer Reel expressed concerns for the amount of signage in an area of that size. Other discussion ensued as to the height of
the existing sign and it was pointed out that current signage was
approved by Code Enforcement Officer Vern Howell.
Mr. Holiday related that if given a choice of three signs they would prefer two free standing pole signs and one sign across the building front.
City Engineer Reel requested that the pole sign be measured to see if an 8 ft. sign would interfere with traffic visibility giving consideration to the incline of the flow of traffic
as it moves up Main Street.
Commissioner Boroughs requested that the Board adjourn and move the meeting to the site to review sign height and traffic concerns.
Acting Chairman Hardwick adjourned the meeting at approximately 4:30 p.m. to reconvene upon arrival at the site of 1526 West Main.
After viewing the site, the meeting reconvened and the following motion was made:
Commissioner Boroughs moved, seconded by Commissioner Nabors to grant the variance for two poles with a maximum of ten feet height for the second pole sign and one sign for the building
front, suggesting a mansard be constructed to improve the professional look of the building. MOTION CARRIED.
Acting Chairman Hardwick adjourned the meeting at approximately 4:40 p.m.
Respectfully,
__________________________ _________________________
Susan L. Davitt John Hardwick
Deputy City Clerk ACTING CHAIRMAN