24 MAY 2
CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
REGULAR CITY COUNCIL MEETING - CITY HALL - #1 MUNICIPAL DRIVE
The City Council of the City of Jacksonville, Arkansas met in a regular
session on May 2, 2024 at their regular meeting place. Council Member Ray
delivered the invocation and Mayor Elmore led a standing audience for The
Pledge of Allegiance.
ROLL CALL: City Council Members: Dietz, Bolden, McCleary, Sansing, Ray, Moss,
Twitty, Kinman, and Rains answered ROLL CALL. Mayor Elmore also answered ROLL
CALL declaring a quorum. PRESENT NINE (9) ABSENT ONE (1). Council Member
Mashburn was absent.
Others present for the meeting were: City Attorney Stephanie Friedman, Fire
Chief Alan Laughy, Police Chief Brett Hibbs, Police Captain Ryan Wright,
Finance Director Cheryl Erkel, Parks and Recreation Director Kevin House,
Director of Engineering and Public Works Adam Whitlow, Assistant City Clerk
Emilia Vazquez, Communications Director Emily Sundermeier, Jim Moore, Addie
Gibson, Reginald Ford, Tanner Ruple, and Jeff Twitty.
PRESENTATION OF MINUTES: Mayor Elmore presented the minutes of the regularly
scheduled City Council meeting of April 18, 2024 for approval and/or
correction at the next regularly scheduled City Council meeting.
APPROVAL AND/OR CORRECTION OF MINUTES: Council Member Bolden moved, seconded
by Council Member Ray that the minutes of the regularly scheduled City
Council meeting of April 4, 2024 be APPROVED. MOTION CARRIED.
CONSENT AGENDA: REGULAR MONTHLY REPORT: FIRE DEPARTMENT
Council Member Bolden moved, seconded by Council Member Twitty to approve the
regular monthly report for March 2024, reflecting a fire loss of $6,000.00 and
a savings total of $394,000.00.
ROLL CALL: Council Member: Dietz, Bolden, McCleary, Sansing, Ray, Moss,
Twitty, Kinman, and Rains voted AYE. MOTION CARRIED.
WATER DEPARTMENT:
WASTEWATER DEPARTMENT:
FIRE DEPARTMENT:
POLICE DEPARTMENT:
STREET DEPARTMENT:
SANITATION DEPARTMENT:
PARKS & RECREATION:
PLANNING COMMISSION:
COMMITTEE(S):
GENERAL: Renegotiation with Rock Region Metro
Rock Region Metro Chief Planning and Communications Officer Becca Green
recalled being before Council, but since there are new members, she will go
through a quick refresher of the services.
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
Council Member Bolden requested it be based on the original agreement, before
their new proposal.
Mrs. Green concurred, sharing Rock Region Metro’s mission to provide safe,
reliable, convenient, and cost-effective transit service. She stated their
Board of Directors is appointed by the funding jurisdictions that pay into
the system for service, with five seats for Little Rock, three for North
Little Rock, two for Pulaski County, and one for Sherwood. She showed a slide
of their Executive Leadership Team and then a map of the urbanized area for
Little Rock. She pointed out the area in green, determined by the U.S.
Census, including Benton, Bryant, Jacksonville, Sherwood, Maumelle, and
Cabot. She mentioned if any of these communities want to use federal money to
run public transit service, they must work through Rock Region because they
are the designated recipient of federal public transit funds for that area.
She noted Conway has surpassed a population of 50,000, so they are their own
urbanized area and get their own federal funding. She confirmed they operate
their microtransit service that launched October 2022. She share that
originally in 1986, Jacksonville was one of the local funding members that
made them a transit authority. She detailed the service was Route 36
Jacksonville/Sherwood Express that was suspended in March 2020 after the
pandemic hit. She recalled it having declining ridership over a period of 10+
years because it was very limited service. She listed the benefits of this
partnership are to launch a service that uses somewhat familiar technology,
uses smaller vehicles, and being a ride-hailing, ride-sharing service,
similar to Uber Pool. She said it uses their experience as the largest public
transit agency in the State that is highly familiar with FTA regulation. She
mentioned being asked about how many people inquire to them about
Jacksonville service, but could not give a number because they are rebuilding
their database systems as a 12-18 month project. She confirmed they get calls
from residents, or the occasional email, asking them to reinstate service in
Jacksonville and Sherwood. She recalled before the pandemic, they went to
Jacksonville’s top three senior citizen residential campuses and all were
highly in favor of the service to get to the grocery store, pharmacy, or to
run errands. She related in 2021 they entered into an agreement with
Jacksonville to operate this service with one-time CARES Act funding to get
started. She explained that microtransit is a shared ride, point-to-point,
and accessible ride-hailing service, using smaller transit vehicles, that is
tech-driven operating off of an app, or they have a phone number available to
call. She pointed out that it offers more coverage than a traditional, mass
transit bus that usually cannot go down small neighborhood streets, but these
smaller vehicles can pick people up from their driveway. She mentioned it
being geographically constrained within the city limits and time constrained
with operating hours being Monday-Saturday 6:00 a.m.-6:00 p.m. She explained
they have dedicated purpose-specific fleet that are wheelchair or walker
accessible with a ramp that, unlike Uber/Lyft, have predictable fares with no
surge pricing. She added it is more responsive than traditional dial-a-ride
service and easy to use. She told how riders put in their pickup and drop-off
locations within the app that uses real-time vehicle information to see how
far away they are. She reiterated it offers affordable fares and reasonable
wait and travel times when there are enough vehicles for the demand. She
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
shared that the fare is $2.00 per person, per trip, based on a study done a
couple of years ago, and this was one of the cheapest. She stated that
microtransit can support a variety of trip purposes, unlike some services
that are Medicaid or Medicare-based only for medical appointments. She
confirmed this is public transit that can be used for any reason for local
circulation. She confirmed that microtransit can, in bigger markets with
regional level service, offer connections to park-and-rides, and in certain
communities, be used to fill in gap service. She related it can also be used
to gauge demand, so it is great to use in areas of low or emerging transit
demand because you get a lot of data to know where people want to go.
Council Member Bolden brought up concerns about being limited to city limits
and the current contract not being fulfilled when it was supposed to start
January 1, 2022.
Mrs. Green noted the wait and travel times for microtransit are a function of
the vehicles in service and the service area. She explained they cannot go
onto the Little Rock Air Force Base, due to security, but can be right
outside the gate. She brought up they have budgeted, in today’s presentation,
for two vehicles for 12 hours of service per day, Monday-Saturday.
Council Member Bolden recalled being offered two vans previously, but they
agreed to one. He suggested seeing one before they talk about having two.
Mrs. Green mentioned a supply chain issue with vehicles since the pandemic,
noting they are under federal requirements to buy American. She acknowledged
there being holdups, but they have been delivered and they now have an extra
to put toward this.
Council Member Bolden showed his disinterest in discussing an additional van
when they have not met the original contract and the citizens’ needs.
Mrs. Green stated the contract was not fulfilled because they did not have
the vehicles. She recalled mentioning it was not going to be good service
with one vehicle, which their previous CEO promised. She shared that the
contract in 2021 was signed by their former CEO and the former Mayor for one
vehicle for this entire, huge zone.
Council Member Moss noted Sherwood has a seat on their Board and questioned
why Jacksonville did not.
Rock Region Metro Chief Executive Officer Justin Avery replied they do not
decide who is appointed to the Board, adding historically, Jacksonville has
not had a seat. He explained after Route 36 was suspended, they negotiated a
contract for microtransit service with the caveat that Sherwood would
maintain their seat. He brought up if Jacksonville is going to agree, it is
valid to ask if they should have a seat. He confirmed he cannot make that
decision, but thinks his Board would be open and speak to their legal team.
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
Council Member Moss related that he would like some assurance Jacksonville
would have a seat on the Board if they are going to enter into an agreement.
Mr. Avery reiterated that he cannot agree to it right now, but can follow up
with it immediately if Council agrees to this contract.
Mrs. Green recalled being told the reason Jacksonville did not have a Board
seat was because they did not pay the same rate for Route 36 as Sherwood, who
was paying historically a lot more. She stated even combined, neither entity
was covering the operational cost of the route that was really expensive to
operate as it was declining in popularity.
City Attorney Friedman mentioned issues in the contract and requested it be
revised to include a Board seat. She highly suggested Council not agree to
this contract as it is written tonight.
When Mayor Elmore inquired, Mrs. Green replied she can get the information
regarding how much Sherwood was paying for Route 36 service. She recalled the
former CEO had possibly started an agreement with Jacksonville to bring them
up over a course of a few years to pay what Sherwood was at the very end. She
confirmed that for years before that, Jacksonville paid less.
Council Member Rains requested Mrs. Green to send Council the amounts that
Jacksonville and Sherwood paid between 2010 to when the route was suspended.
Mrs. Green stated they started out this service using TransLoc, who was owned
by Ford Mobility, but they got sold out to a different company that did not
have as great of service as they liked. She told how they switched over to
Via, who is the global leader for microtransit service.
Council Member Bolden brought up the City getting their own transit service
instead of depending on someone else, noting this contract was signed
November 29, 2021 and they are not meeting the needs of constituents.
Via Director Luba Guzei virtually gave a presentation containing three main
components: existing condition analysis, demand estimation and simulation
set-up, and results and recommendations. For existing conditions, she showed
slides with different maps of Jacksonville containing population density, job
density, senior population, youth population, poverty, car-free and one-car
households, and trip generators. For demand estimation she explained supply,
demand, and service quality, noting the approach to service design includes
data discovery, generating smart demand scenarios, service design and
simulations, and iteration and optimization. For results and recommendations,
she presented a table of data simulations showing demand, quality, and
efficiency, along with low, medium, and high demand scenarios. She related
Conway as a comparable city, applying their ridership rate to Jacksonville.
The table showed, on average, demand expected of 75 trips per day, with 95%
demand met with two vehicles, would have a wait time of 20-24 minutes, travel
time of 11-15 minutes, trip time of 31-39 minutes, and utilization would be
2.7. She noted with one vehicle at 75 trips per day, it would be 57% demand
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
met, wait time of 28-32 minutes, travel time of 13-17 minutes, trip time of
41-49 minutes, and utilization at 3.3. She confirmed the model is based on
the actual algorithm that underlies Rock Region Metro services.
Council Member Rains requested the numbers for low demand of 40 trips with
one vehicle, since the table did not include that scenario.
Mrs. Green confirmed they can follow up on it if Ms. Guzei is unable to
provide that information tonight. She listed two ways of managing
microtransit demand are to increase fleet or raise fares. She detailed that
the service vehicles are 2023 Ford Transits that are accessible with a
wheelchair lift, can accommodate up to six passengers, and are owned,
maintained, fueled, and insured by Rock Region Metro. She stated the fare
structure is $2.00 per person, per trip, which is easy to remember, and is
paid with cash or a mobile fare app, currently being Token Transit since
2018. She told how they are able to take physical passes at the bus station
in Little Rock, but it becomes a lot more complicated with the aging fare box
structure further away from there, so they do not have a way to do it now.
She related part of the data infrastructure project they are doing involves
new fare box structures with more options in the future, possibly physical
passes. She brought up the service launch and outreach timeline, saying they
have to hire and train drivers, do public outreach meetings, and rider app
training sessions. She mentioned post launch, they would do a rider survey,
provide regular service performance monitoring with a monthly report, and a
financial report.
Mr. Avery shared the revised contract includes three changes: one vehicle to
two, removal of the early termination fee, and increased cost, since it would
be two vehicles instead of one. He noted it is not double the original cost
since they have learned a lot about running microtransit due to Conway having
it ran for over a year. He surmised it went from $223,000.00 to $330,000.00
for two vehicles, but they are committed to maintaining that original agreed
upon cost for the first year with Rock Region absorbing the additional cost.
He recalled it may have been around $87,000.00 in the original contract and
will see the exact same number for the first year in the revised one. He
confirmed after that, the share of the cost will increase for Jacksonville
and will decreased for Rock Region. He believes in the original contract they
contributed over a half of a million dollars using their CARES Act funding,
but are now committing over three-quarters of a million dollars. He stressed
it is extremely important that Council, faced with this independent data,
consider moving from one vehicle to two, reiterating that Rock Region has
committed even more CARES Act money to ensure this service can be ran
efficiently and effectively for the residents. He understands that Council is
not voting on the contract tonight since City Attorney Friedman has issues,
but he will be happy to get her in contact with their legal team.
Council Member Moss questioned why they are asking to come to Jacksonville if
they are only receiving the occasional email or phone call regarding service
here.
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
Mr. Avery shared that he gets emails from someone with the Central Arkansas
Library System, who works with constituents here, and she consistently asks
him when the service will run. He acknowledged they do not know what the
demand is, so he thinks it is important to get rid of the termination fee,
but it will allow some flexibility to reduce the number of vehicles and cost
to make it more reasonable to residents and the actual demand.
Council Member Sansing stated one reason they wanted one van was to find out
what the need was. He asked why they did not immediately start the service
when they received the vans to find out demand. He would like to see what one
van does before they spend money for two, since it is easier to add one than
to have two and take one away.
Mr. Avery noted the first year will still be $87,000.00, adding that they
have learned a lot from the Conway service, which was their first
microtransit service outside of their core area. He confirmed they are
experiencing significant issues with two vehicles right now and unmet demand.
He pointed out that they get calls almost every week from residents there and
are told constantly about how many council members get regarding poor
service. He assured they do not want that to happen here, because it is not
good service in Conway right now, which is why they immediately committed to
increasing it to four vehicles. He said they did not start service because
they received the six vehicles a month and a half ago, but it takes about two
months to outfit them with all of their technologies and wrap them. He
brought up that he has not hired for Jacksonville operators because he was
not going to pay for them without service, but now they are ramping up their
recruitment efforts.
Council Member Bolden agreed if they have the vans in, let us try one to see
how it works.
Mayor Elmore mentioned the original contract ending this December, leaving 6-
7 months, and would require pro-rating fees, which would be difficult.
When City Attorney Friedman asked if it is feasible to have them for the
duration of the first contract, Mr. Avery concurred, but noted he thought it
was important to show Council what one vehicle could potentially mean for
service. He brought up the independently ran simulation table showing 57%
would get a ride, meaning 43% would be rejected. When Mayor Elmore inquired
about student riders in Conway, he replied they could provide ridership
numbers in the future since they have not done a survey yet.
Mrs. Green shared they are doing a rider survey, hoping they voluntarily
offer demographic information, but by looking at ridership patterns, it is
everyone in Conway; not solely, or even majority, students. When Council
Member Kinman asked why they compared us to Conway, she replied they felt
like Jacksonville is going to have a higher level of unmet demand that people
may not realize, and that is what happened with Conway. She explained it is a
similar setup being another big zone with one vehicle, so you will get people
not able to get rides and will call Rock Region, then the City.
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
Council Member Rains related they do not have good data, as far as low,
medium, and high demand for all situations. She noted even if they are
hearing from an independent source, simulation is speculation. She mentioned
what she is consistently hearing from her peers, is they would at least like
to see what demand is before agreeing to several years of multiple units that
may, or may not, be used. She brought up that Rock Region is here today
because in 1986 our community helped to support them.
When Council Member Rains inquired, Mr. Avery responded that Conway was not
part of the establishment, but they were the first microtransit contract they
had, which was in late 2020, early 2021.
Mrs. Green added that Conway is an external partner and is unique since it
gets its own federal public transit dollars in its own urbanized area,
therefore, are able to bring more money to the table. She confirmed Rock
Region is just using it for them, noting they cannot use any of their money
anywhere else but Conway.
Council Member Ray requested to table this item of business until City
Attorney Friedman can work out the contract agreement with Rock Region.
Mayor Elmore clarified there is nothing to actually table since there is no
resolution; this is a presentation to decide whether to draft one.
Council Member Twitty moved to continue discussions with Rock Region Metro.
Council Member Kinman was unsure how they would know the need unless they do
something. She brought up the pro-rated fee for six months with one van.
Mr. Avery confirmed the contract is still valid, but he would need to go to
his Board to have a discussion as to whether they are willing to commit half
a million dollars faced with the same simulation data. He stated both parties
signed the original contract and there are outs for both parties as well.
Council Member Ray seconded the motion and requested a roll call vote. ROLL
CALL: Council Member Ray, Kinman, and Rains voted AYE. MOTION FAILED with
Council Member Dietz, Bolden, McCleary, Sansing, Moss, and Twitty voting NAY.
Mayor Elmore pointed out there are other options currently in town that do
not get used enough, especially for senior citizens, which are CareLink and
transportation services offered by the Senior Center.
Council Member Moss noted his disappointment with the way the Rock Region
representatives left the meeting right after the vote and before adjournment.
Council Member Dietz supported the idea of the City providing its own public
transportation.
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CITY OF JACKSONVILLE
REGULAR CITY COUNCIL MEETING
MAY 2, 2024
6:00 P.M. – 7:20 P.M.
Mayor Elmore was not opposed, sharing he is confident it would not be a money
maker, but be a service provided. He related the cost with Rock Region’s new
agreement would be up to $430,000.00 the first three years, not $333,000.00
or $200,000.00. He shared the current contract would have been $333,000.00,
reiterating the new one would be around $420,000.00 over three years with
year four and five options taking it to $980,000.00.
APPOINTMENTS:
UNFINISHED BUSINESS:
NEW BUSINESS:
ANNOUNCEMENTS:
ADJOURNMENT: Without objection, Mayor Elmore adjourned the meeting at
approximately 7:20 p.m. MOTION CARRIED.
Respectfully,
________________________ _________________________
Susan L. Davitt MAYOR JEFF ELMORE
City Clerk-Treasurer
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